MRC plays host to many types of events, from global touring acts to first time performers. Our goal was to produce a brand system that would apply equitably to all artists.
To achieve this, we built a colour picker tool, that allows for an artists image or headshot to be upload, and a pair of colours to be generated as their signature palette. These colours get adjusted to ensure contrast accessibility, and lifted to a specified saturation range to match the recital centre's brand tone.
Working with Ultra Kuhl , we developed a custom version of Porteron as our typeface. Our modifications allowed us to preserve our tightly set typographic style by adjusting characters so their accents and umlauts fit within the cap height of the letterforms.
